Smoothie King Case Study Example | Topics and Well Written Essays - 1000 words

Smoothie King - Case Study Example According to Tracy, Jansen, Scarfone and Butterfield (2007), one of the ways of protecting important documents is using company e-mail lists to attach these documents. Company e-mail addresses usually have a higher level of security than common, free e-mail services; therefore, a company should acquire a private company e-mail server. This ensures that the servers used before the recipient accesses the e-mail remain uncompromised. One concept that many people usually fail to understand is the fact that e-mail is not sent like regular mail, where the sender and recipient seal and open the envelope. Contrary to regular mail, e-mail is usually sent as open text, and any individual who mistakenly or intentionally receives the e-mail can read the contents (Tracy, Jansen, Scarfone and Butterfield, 2007). Therefore, it is advisable to attach documents to the mail, and as an added precaution, add a security feature to the attached files. The security feature, like passwords and access codes, can then be sent as a separate e-mail or though a different way. This ensures that, in case the wrong person intercepts the e-mail, the chance of compromising the information is lessened. The size of the documents being sent as part of normal working procedure is usually big and cumbersome, and the process of attaching and sending them might be tedious. In this case, it is usually advisable to upload the file to certified file sharing websites and sharing the link with the intended recipient of the e-mail (Tracy, Jansen, Scarfone and Butterfield, 2007). This serves two purposes; first, it eliminates the tedious nature of attaching and sending the e-mail, and reduces the security risk of sending the e-mail. Most hosts of uploaded information require passwords and security clearance, therefore, the chances of unintended access is reduced. After an analysis of the Smoothie King case study, it is evident that all the steps needed for the establishment of a franchising operation are inc luded. This is because the essential steps in the process; identifying the potential franchisee, proof of qualification, business agreement, and conclusion of the franchising decision are included. However, I would suggest that an extra step be added to the whole process. In my opinion, qualification on paper is not enough to prove that a potential franchisee has the potential to start a business. Even though a potential franchisee might have all the necessary financial ability and qualification to be able to run a franchising operation, the best quality is having business ability. Some individuals might have the necessary resources to run a business but lack the fundamental ability to run the said business. This means that the process of running a franchising operation requires an individual to have a certain mind set; therefore, it is essential that the franchiser test the potential franchisee. This can be achieved by having a short time where the individual or company is given th e opportunity to run a mock franchise to test their ability. The steps listed above also lack an important part; the review of operations after the franchising deal is approved. Normally, a franchiser would want to retain their particular brand in the market, meaning that one franchisee can spoil an existing reputation. Customers would not understand that a franchisee is not part of the