Rhetorical Analysis of an Advertisement :: Advertising, Marketing

Rhetorical Analysis of an AdvertisementAdvertisements are all everywhere the place. Whether they are on TV, radio, or in a magazine, there is no instruction that you can escape them. They all realize their target audience who they have unique(predicate)ally designed the ad for. And of course they are shiting their product. This is a multi billion dollar industry and the advertisers study all the ship canal that they can attract the persons attention. One way that is used the most and is in some ways very controversial is use of sexual practice to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.The target audience is both males and females in their late teens to mid(prenominal) twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright color in drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. Then what gets these peoples attention to stay there is the fact they have an incredibly good watching female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by introduceing a very plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey. The purpose is to get young adults even ones that are chthonian age to drink their whiskey. One piece of specific information that is sent across to you is that the whiskey is aged for seven years before it is sold. The writers whole purpose of this advertisement is to try and sell Evan Williams Kentucky Straight Bourbon Whiskey. The reason that I think that it advertises to people that are under age because the girl that is on the left in my opinion seems to be under age. Then they got that bottle of whisky which is in between each of the pictures.The author of this advertisement is all about sexual stereotypes such as blonde whisker blue eyes and a very large breast size.